NOMI

Defining Modern Living

Naming, Strategy & Identity
for a Contemporary Home Label

MYLK partnered with Nomi Living to build the brand from the ground up. From naming and positioning

to verbal identity, visual systems and packaging,

we shaped a cohesive brand language rooted

in quiet refinement.

Background & Context

Nomi Living was conceived as more than a home décor label. It was envisioned as a design-led lifestyle brand for people who see their homes as extensions

of their identity. Spaces shaped by balance, calm

and thoughtful detail.

The founding company behind Nomi has long operated as an exporter of home products,

supplying global markets with craftsmanship and manufacturing expertise. With Nomi, they set out

to enter the Indian D2C space for the first time and build a brand of their own.

While many home brands compete through

decoration and seasonal trends, the ambition behind Nomi was different. The goal was to create a brand

that celebrates restraint, craftsmanship and

everyday elegance.

As the brand prepared to launch, the challenge was

not simply to name the brand or design a logo or packaging. It was to define a clear language for how Nomi should exist visually, verbally and across every product and touchpoint.

MYLK was brought in at the earliest stage to shape

that foundation.

Brand Strategy

MYLK began by studying how contemporary home brands shape the experience of living spaces.

What gives a home brand its sense of refinement

and longevity?

We found that the strongest brands do more than sell décor. They express a point of view on how people live with objects in their homes.

For Nomi, this meant defining a set of foundations

that guide how the brand should look, feel and evolve.

Brand Positioning

For those who value refined design and honest craftsmanship, NÖMI creates beautifully made pieces that elevate everyday living.

We design with intention, every thread, every curve, every color chosen to bring balance and quiet beauty to the spaces people inhabit.

NÖMI stands for the new language of living: one where grace and design meet durability and purpose.

NÖMI is derived from Naomi, meaning grace and pleasantness, then reimagined with a modern, European accent.

The umlaut over the O adds design clarity, precision, and rhythm. NÖMI reflects a duality the brand stands for: beauty with utility, refinement that feels effortless, and elegance that never tries too hard.

Behind The Name

Research & Insights

What Defines Nomi

For those who value refined design and honest craftsmanship, NÖMI creates beautifully made pieces that elevate everyday living.

A home is more than a place, it is a reflection of the people who live in it. It holds warmth, familiarity and comfort. NÖMI exists to elevate that space through thoughtful, timeless design.

Each product is created with intention, every thread, curve and colour chosen to bring balance and quiet beauty into the spaces people inhabit.

NÖMI represents a new language of living: where

grace and design meet durability and purpose.

Core Idea

Less, Done Well
Minimal design that feels

intentional, not empty.

Comfort First

Objects meant to be used

every day, not just admired.

Materials That Age Well

Natural textures and

tones that grow richer over time.

Quiet Luxury

Elegance that doesn’t need

to announce itself.

Timeless Choices

Design meant

to last longer than trends.

Warm Minimalism

Clean spaces

that still feel lived in.

NÖMI exists to bring thoughtful, enduring design

into everyday living. The brand believes that the objects we surround ourselves with shape how we experience our homes.

By combining refined aesthetics with honest craftsmanship, NÖMI creates pieces that elevate everyday spaces without overwhelming them.

Each product is designed to feel considered,

balanced and lasting objects that quietly

enhance the way people live.

Rather than decorating for its own sake, NÖMI focuses on timeless design and materials that age well.

The goal is not simply to fill a home with products,

but to contribute meaningfully to spaces that feel warm, personal and lived in.

Purpose

Verbal & Visual Identity

Logo Grid

Colour Palette

Collaterals

The entire palette is low-contrast and tonal, which is the hallmark of sophisticated minimalism. It avoids harsh brightness or primary colors, instead relying on rich, earthy pigments to communicate quality, refinement, and tranquility.