The brand celebrates individuality and inclusivity, encouraging people to embrace confidence through what they wear. The identity needed to communicate that sense of joy, boldness and self-worth, while still maintaining a refined and contemporary aesthetic.
This thinking shaped the visual language of the brand.
The logo features a refined serif wordmark paired
with a crown-like sparkle rising from the letter “C”, symbolising confidence, individuality and the small moments of shine that make people feel seen.
The mark reflects the brand’s promise to bring
a touch of shimmer to daily wear, reminding people that confidence does not require a special occasion.
The overall identity balances elegance with playfulness, allowing the brand to feel expressive while remaining polished and memorable.
A fashion brand identity built around confidence, individuality and everyday self-expression.
Introduction
MYLK partnered with Consequins to develop a visual and verbal identity that celebrates inclusive fashion and the joy of standing out. The brand was designed to reflect a balance between elegance and personality, bringing a sense of sparkle and confidence to everyday style.
Background & Context
Consequins was created with the idea that fashion should be a form of personal expression rather than occasion-driven glamour.
In many fashion brands, shimmer and embellishment are reserved for special moments. Consequins set out to reposition that idea, making sparkle something that belongs in everyday dressing.
Visual Identity
Logo System & Typography
Colour Palette
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